One short email a week: a new backfire teardown, the pattern behind it, and who won.
What this is · What makes a good nominee · The serious question · The gender gap
Teardowns of historic backfires: famous fixes that worked, then caused a new problem somewhere else. Each teardown credits what the fix got right, follows what went wrong, and names the pattern behind it, so founders and inventors can spot the next one before they ship it. The Midgley goes to backfires at world scale.
The full standard is in the community guidelines.
That is the serious question behind the joke. Better to try and fail than never try. Mostly. Next we will tear down products and decisions being made today and read them against the patterns. It starts with knowing the patterns.
We estimate women make up only 2 to 5 percent of people who qualify for a Midgley. For most of history, women were kept out of the places where these backfires start: industrial labs, scientific academies, and high-level military and economic planning. Women who did hold power, such as queens and empresses, mostly made local political or military mistakes, not world-scale technical ones.
We want a future where women have every opportunity to win a Midgley. Some say that future would have fewer backfires. We would like to find out. Meet Lizzie Magie.
Get the Backfire Newsletter and reply to any issue with your suggestion: what it fixed, and what it broke. We read every reply and tear down the best ones.
Email a suggestionErik on LinkedIn
What makes a good one: it worked, it caused harm somewhere else, and there are sources. More in the FAQ.